Virgin’s New Airport Terminal
Has Virgin provided a succeful design for the airport terminal of the future? After reading PSFK’s outline of how Virgin’s Airline will retrofit airport terminals, I believe Virgin has successfully provided a space which will attract a new generation of flyers. In an attempt to satisfy the demands of a new generation who are mobile and always connected, Virgin has provided a space where a connection will always be available as well as a connection to interact with Virgin’s social media prescense. The space provided also escapes the historically drab terminals and incorporates a warm wooden aesthetic as well as a presence of technology. The underlying message that Virgin is trying to project is its understanding and ability to comfort a new generation of tech savy individuals.
I’m certain that Pepsi has jumped onto the social media bandwagon to appeal to the new generation of consumers entering the workforce with a propensity to consume and trust the interaction with Pepsi through social media.